Did you know that more than 50% of all Google searches are local? As a small business owner, this means you need to effectively be in front of your potential consumers. The best way to do this is to improve your company’s’ local search presence and brand viability with local SEO. Properly improving your local SEOis the easiest to help your small business stand out from the crowd.
Since your potential customers turn to search first, it is extremely important to not only be able to be found at the top of the search results, but offer the information your target market is looking for. Are your customers able to quickly find your company online?
Local SEO is the present and future for all small businesses. When it comes to improving your company’s local SEO, there are a number tactics that produce the results you need including:
If you have a new company website, or want to take your company’s local search visibility to the next level, contact me today and we can discuss the benefits of improving your business’ local SEO!
Businesses that utilize and properly optimized local citations and quality directories have a distinct competitive advantage above those who don’t in their local market. When you use local listing platforms such as Google My Business, Yelp, Yellow Pages, Bing, etc., not only do you give your company a better presence online, but you also earn a quality backlink from a site that is trusted by the search engines.
This helps increase your site’s organic rankings, thus improving your company’s search visibility. A properly optimized local citation provides your target market with the information they are looking for such as products, services, location, directions, phone number, hours, and much more.
I’m sure by now you’re thinking, “What is a Local Citation?” or “How do these local citations help with my company’s local SEO strategy?”. These are two of the most common questions I get when dealing with local SEO clients. A local citation, according to whitespark “is a any mention of a local business out on the web, with or without and link”.
In a recent local search rankings factor report by Moz, local citations accounted for 13.31% of the total local SEO ranking factor, and Google My Business listings accounted for another 19.01%.
Having high quality local citations help with your local SEO strategy because the more high quality listings you have with your company’s name, address, and phone (NAP), the more signals are sent to search engines to better understand where you are located, what you do, and how you can better suit your potential customers. While local citation listings with the right sites do not replace proper SEO, they do help with:
Quality link building has always been a proven way to improve your rankings, especially in your local market. When link building to better your local rankings, there are many ways of achieving the results you are looking for.
Quality local backlinks account for a large part of local SEO ranking factors. When it comes to local link building, there is more to do than simply citations.
I have extensive experience in producing results for local businesses, even in the toughest of industries. When it comes to building quality backlinks to your site, you can trust that I will get you only the best links possible to help improve your local search results.
With strategic execution and planning, you can draw in new customers easily and affordably with a proper local SEO plan. As your trusted local SEO consultant I will make sure your company’s site and information are on the highest quality local citations, showing up in the local pack, and organically to generate as much high quality to get your phone ringing and customers into your store.
I have helped dozens of businesses of all sizes with their local SEO in CT and nationwide to not only attract more customers, generate more business, increase revenue, but build a brand customers can trust. Are you ready to start dominating your target market and gain an advantage over the competition? Contact me today for a FREE local SEO consultation or set a date on our calendar. If you are looking to grow your business, I would love to help!